Posted by on Sep 29, 2009 in Blogging, Community, Social Attributes | 0 comments

Updating my Blog
In the past month I’ve been terribly absent from my blog and my writing passion in general. Not for lack of love of my readers I needed to step back and address my own life goals and priorities and where I want to go. Thank you for all the emails I am still here:) I was just getting stuck on the small stuff and reevaluating how I can be better to my community and grow my own personal Business Blue Blazing Media. I stepped back and sought feedback from my inner circle of friends. I had lost my focus. After reading a significant post By @PamSlim I realized fall is just a time for change.

I strongly believe there is a sense of flow to personal branding, life and your business. Like tides, you can guide the water into channels but you can’t control it. Your business has a flow. Your sales profit and loss are the most obvious indicators of how you affect your businesses flow.

Access the situation
The best way to view your personal brand is to step back and view the situation. Create a visual diagram of where you are at. Take the position of a stranger looking in for the first time.
1. Is there direction?
2. Is there a current working plan?
3. Is there new technology out there that might make this process more streamlined?
4. Is it time to restructure your staff? Do you need fresh blood? Maybe new partnerships?
5. Can you grow your network and gain new perspective?

Determine a road map.
6. How do you get from point A to point B with out losing focus?
Building communities don’t happen over night. The grow like a garden. If you don’t plant seeds only weeds grow and take over. In my case its multiple project and lack of focus.

Road bumps
7. What are your 3 month, 6 month, annual goals?
8. How can you quantify your results?
9. So what if it all fails by traditional standards. Is there a more intuitive way to measure ROI of your efforts?

Challenges are great! If you falter get up and try again.
10. Whats plan B?
11. Who do you know that can help you?

Give back and paying it forward.
Cause I’m a big believer in social karma it seems the natural order of things to connect individuals whom might benefit through knowing each other. These are all touch points that make it easy to build better relationships and relate to others through commonality.

How I remember who you are.

Jeff Pulver told me once “Your only as strong as your network”. There is great depth in that statement and carries over between personal relationships and corporate communities. My personal goal is to introduce myself to four new individuals a day, more indiviuals if at conventions or event. In corporate communities its reaching out to strangers, providing solutions, offering more creative content on a site, keeping the flow, and connecting across various social platforms usually to strangers.

So, if we ever meet face to face tell me what you do in 4 sentences or less and give me your business card. It is those four sentences that really describe what you have a passion for and it is how I will remember you. In corporate communities your level of engagement determines the relationships you share with others. It controls how your brand is viewed and what people’s initial impression is.

Starting Now
I’m jumping in. You may want to move at your own pace.
Evaluate your answers to the above eleven steps. Where are the gaping holes? What can you fix now and what can you build on for future goals? How can you use this new appetite for success and determination to improve yourself?

Photo Credit: Flowery




Elizabeth Hannan is a seasoned Digital Business Strategist recognized by Inc. Magazine, CBS, Business Journals and others. At Blue Blazing Media she serves as Chief Digital Strategy and User Experience Designer consultant. In 2013, her first book Naked Experience will publish. When not creating content you can find her speaking.

Elizabeth is also the founder of WhenToZen, a community of traveling women entrepreneurs and executives finding healthy life balance and adventure offline.

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