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My Online Doorbell. How To Turn Your Brand Evangelists Into Anti-Evangelists

My Online Doorbell. How To Turn Your Brand Evangelists Into Anti-Evangelists

Posted by on Mar 26, 2010 in Bad Branding, Branding, Building Relationships, Communicate, Community, Featured, Social Media, User experience | 0 comments

This one in a series of posts that make up “The Community Manager’s Toolbox”.   When does company contact reaches the point of becoming an annoyance? When do you start to feel resentful that your own time management is being challenged? Incessantly ringing my door bell multiple times does not make me want to buy your product more. It...

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Speaking Events: ICSC Retail Fusion Conference Chicago

Speaking Events: ICSC Retail Fusion Conference Chicago

Posted by on Mar 19, 2010 in Branding, Business, Corporate, Retail Marketing, shopping mall marketing, Solution, User experience | 0 comments

Two weeks ago, I had the extreme pleasure of meeting the marketing mavens of the shopping mall world otherwise known as ICSC ( International Council of Shopping Centers).  I was quite enlightened to be exposed to the social business model and the the retail industry.   In a way they are just starting out with the social business paradigm shift. It...

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How To Maximize Your SXSW Interactive Experience In 7 Steps

How To Maximize Your SXSW Interactive Experience In 7 Steps

Posted by on Mar 15, 2010 in Branding, Business, Conferences, Conversational, Events, networking, Social Media, sxsw business | 0 comments

  (Based upon user experience and observations of a seasoned  SXSW-er) SXSW has long been a favorite event of mine. If you network correctly it can be beneficial to your career, your business and your friendships. SXSW is a valuable resource if you use it correctly. Like all events you get out of it what you put into it. I view SXSW as a...

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Who Do You Want To Meet At South By South West ? SXSW 2010

Posted by on Mar 11, 2010 in Business, Communicate, Community, Conferences, Events, networking, Social, Tech | 0 comments

It is the night before I fly out to Austin for SXSW Interactive Festival and I am so excited. SXSW 2010 is sure to be a blast and I’m eager to meet those I have not met before. I totally encourage you to come say “Hello” if you see me. I have more than a handful of appointments, brain storming sessions lined up which always turns in...

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