Posted by on Mar 18, 2010 in Building Relationships, Business, Conversational, engagement, Events, Featured, Linkedin, Mobile Apps, networking, new business, Personal Branding, Social Media | 0 comments

Charming, Conversational and Charming Goes Miles (C.C.C.)

Building my platform and nurturing my communities is very important to me on a personal level. Surrounding myself with like-minded individuals and individuals implementing what they preach is exceptionally important as well. So, traversing out my way to meet someone new is always worth the effort. The three sentence elevator pitch has become diminished to 140 characters or less now days due to time restrictions and the evolution of the social business interaction.

Tips and Tricks For Being Memorable Online and Offline
The three sentence (better known as the Elevator pitch) is the base model for my conversations with many new individuals I meet in passing. There is a certain sense of brevity associated with conversations in passing that should be taken under consideration as well. With the invention of social technologies everyone moves a little quicker so brevity in conversations have become a desired quality.

The Human Factor Adds Quality
The infamous “what do you do?” question has become the door opener and most commonly used question amongst new acquaintances. It is over used and carries an inappropriate amount of floundering to be completely honest. In truth, we are involved in many different elements in day-to-day life. We all are involved in what we have passion for, the life we want and the actual day to day tasks that pays the bills. All tasks have emotions attached to each one that run somewhere along the lines of what we thought we wanted it, we tried to get it, then we have it; so what is next?

I think the “what do you do?” question to be incredibly hard to answer with brevity in mind. So, when I meet others I ask what do they have passion for? Is it what you do day-to-day? That usually leads to a more weighted conversation that I can remember memorable points about who you are rather than your serial pitch.

Some Sample Conversational Elements I Prefer.
Feel free to elaborate and curtail to your conversation needs.

1> What do you really enjoy doing day-to-day? (It defines who you are and your interests in bite sized memorable bits.)
“My business card says I’m a CTO for Apple but I really love outdoor trail running and I blog about all my adventures and make little videos of nature when I’m running on the trails. I would run everyday if I could.”

2> What do you want to do? Do you have a sense of passion for something specific?
“Apple keeps me busy but I’m looking to venture into a side project soon. I would like to create a mobile GPS app for other trail runners that guides them and you can add reviews to as well, kinda like a Yelp for worthy trails.”

3> What projects are you working on currently?
Personal or professional are you working on anything interesting or memorable?
“The new tablet is our new and most useful tool. Although I have been unable to incorporate it into my trail running hobbies I have been able to add imput in version 2.0 of the tablet and that has been a fun experience.”

Significantly Important
Conversations are built on a two way experience. One person speaks and one listens. That means you don’t speak over someone when they respond to you. Common courtesy is very important all around. (Seriously, where you raised in a barn? No offense to those who were raised in a barn.) Relationships are built on ongoing conversation not ongoing sales pitches. You can be memorable without being repetitive and abrasive.

Business Cards, Mobile Connections
I don’t mind receiving business cards but I receive so many it is difficult to remember everybody and their associated projects. I feel this probably common amongst most individuals who speak often.

Some apps that I prefer to use include BUMP and Linkedin has a new app called INPerson that is extremely efficient. These are beneficial when you run out of business cards, exchange more information than you would if you just had business cards. They also allow for long-term association if you use Linkedin. (See Linkedin tips and tricks). Either way the exchange should always happen after the conversation, not before.

You Are A Brand
You are a brand and your actions, business cards and site should reflect that accurately and consistently.

Your Business Card Should Have The Following Information:
Name, Title, Company Name and Logo, company location, brief description of what your company’s products or services, blog url, website url, twitter name. Since I tend to write down memorable items from our conversation on the back of your card I suggest that there is a white space to do just that.

**Hint** If you don’t have a blog or personal URL use your Linkedin URL.

What information is on your business card? If I looked at it would I know exactly what you specialized in before speaking with you? Or do you need that sales pitch to get to the point of what you do?

Photo Credit


Elizabeth Hannan is a seasoned Digital Business Strategist recognized by Inc. Magazine, CBS, Business Journals and others. At Blue Blazing Media she serves as Chief Digital Strategy and User Experience Designer consultant. In 2013, her first book Naked Experience will publish. When not creating content you can find her speaking.

Elizabeth is also the founder of WhenToZen, a community of traveling women entrepreneurs and executives finding healthy life balance and adventure offline.

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