Jive_From_The_Hive~Elizabeth_HannanJive From The Hive ~ Elizabeth Hannanhttp://jivefromthehive.com/jive-from-the-hive-blog/2010-09-01T23:54:18ZSquarespaceGary Vaynerchuk Quotes And Memorable Points From SXSW 2010http://jivefromthehive.com/jive-from-the-hive-blog/2010/4/1/gary-vaynerchuk-quotes-and-memorable-points-from-sxsw-2010.htmlElizabeth Hannan2010-04-01T13:00:27Z2010-04-01T13:00:27Z  

With the fine tuning of my own speaker kit in mind I decided to share my notes from Gary's presentation with the world. Personally, I prefer his style of presentation as it closest to my own presenting goals. Particularly, I like that he opens up the mic to solve problems on the spot rather than delegating to the crowd.

Gary Vaynerchuk (@GaryVee) always is entertaining and insightful. I've rarely miss a presentation of his speaking engagements when I am in attendance of the same event. His presentations are rarely the same and they are hard not to get charged up and motivated from.

There are parts of his presentation that resonate long after the event. He is very straight forward and at not PC sometimes but the world isn't sugar coated.
So, I figured I'd share some of his quotes from SXSW 2010 today as accuratly as I remember them. It is important to see in between the lines and to formulate your own impressions and call to actions (CTA) based upon your own motivations. I do feel that Gary approaches many topics with and exceptional force of no nonsense business sense only taught to a select few from the school of hard knocks. 

This SXSW 2010 presentation was by far the best I've every attended and the rapping/beat-boxing at the end was phenomenal. 

Memorable Quotes From South By Southwest 2010

  • "You are at SXSW so you already have the head start on everyone else."
  • "B/c you're at #SXSW you have no idea how far ahead of the rest of the world you are." 
  • "No exact right answer."
  • "Value is determined by what you put into it."
  • "Did it get Ridiculous?"
  • "People want to scale too much. One on one is the way. You can't scale caring it is not authentic. Small and powerful is NOT bad."
  • "Don't try and sell people social media and twitter. They get it or they don't."
  • "The internet is 15 years old and hasn't had sex yet."
  • "You can't put out projects that you don't use yourself."
  • "Question, "How do you turn it off?" Answer, "I can't. It's in me."
  • "He has talked to 100's of old people and NONE of them said they wished they made more money. They wanted more family time."
  • "Being thankful and showing gratitude seems to be an important part of @garyvee's work & life."
  • "I roll up on 90 year old people randomly."
  • "Ques: how do you keep everything involved with a new business running and everything? Answer: Surround yourself with awesome people. You have to love them like they are your family. Don't take them for granted."
  • "People completely underestimate 'thank you' and 'you're welcome."
  • "Real time data is sexy."
  • "Never sell out. Don't move away from your core values and beliefs."
  • "Analytics are not my favorite. Don't just bail because of a reports. Businesses were NOT built in six months. Bring in talent in and stay the course."
  • "1.7 billion people online everyday. Only small fraction are in US."
  • "Comment on other blogs that you respect. Leave credibly comments."
  • "Agencies need to be creative and NOT play politics to get and keep clients."
  • "Content is the cost of entry to getting folks into your world."
  • " People are completely under estimating please & thank you."
  • "Take chances and try to make amazing things happen. When I see a process I've already won. Live for the process."
  • "Family life balance you have to think about."
  • "If people say you shouldn't pursue business around your passion they are haters. Don't believe them."
  • "The best business development people are Robots."
  • "The internet is like a teenager: 15 years old and haven't had sex yet."
  • "Jizz - Hut" (no comment you had to be there. Take your mind out of that dark place.)


My personal favorite: "Content is King but Marketing is the queen and we all know who rules the kingdom." 

 

 

 

You can find out more about Gary at any of the links below.

Disclaimer: Gary is a friend of mine but his personal passion for the social business model is very motivating and I feel comes from a solid business sense I don't see in many.

Photo Credit

   

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]]>My Online Doorbell. How To Turn Your Brand Evangelists Into Anti-Evangelistshttp://jivefromthehive.com/jive-from-the-hive-blog/2010/3/26/my-online-doorbell-how-to-turn-your-brand-evangelists-into-a.htmlElizabeth Hannan2010-03-26T13:59:00Z2010-03-26T13:59:00Z

This one in a series of posts that make up "The Community Manager's Toolbox".

 

When does company contact reaches the point of becoming an annoyance? When do you start to feel resentful that your own time managment is being challeneged?

Incessantly ringing my door bell multiple times does not make me want to buy your product more. It is becomes and annoyance. An annoyance is also the one element of company communication that will always produce the same result.


Offline Experience:

For example, some days out of the week I work from home. When I am not traveling I am a snow bird and spend my winters in Scottsdale, AZ. It is 50-80 degrees all winter here and yes it is the lifestyle I have worked my whole life for. Hence, my simple pleasures in life include running Blue Blazing Media, LLC and planning my speaking career with the doors open and my dogs at my feet. Arizona is one of those states that is laissez-faire when it comes to door to door solicitation nine monthes out of the year. The amount of solicitors that come to my door in a day on average is six. They solicit primarily for landscaping services, donantion to charity, local dentist offices and so on. When I first moved into the house I couldn't understand why there was no doorbell on the outside of the house, now I get it :) 

So I'm taking client meetings over Skype and respond to all my emails and the doorbell rings once, twice, three, four times. 

How should I react? Am I really going to pay you you to mow my lawn especially, when the lawn is already mowed? Build the relationship then ask for the sale.


Online Experience:

(This applies to direct communication and NOT to social platforms and the social flow of information being delivered by those means on those platforms.)

Being an online nuisance to point of annoyance is the one element that makes me immediately drop all communication with you. If you are a company please create an editorial calendar and align all your outward facing direct communication to a considerate pace. Be considerate of others.

Something to consider when you are online is that your behavior is an extension of how you would behave around others in a face to face interaction. Your behavior online is the evolution from being an acquaintance to a trusted source and referral.

 

Conclusion:

Offline:
If you ring my doorbell once and I don't come to the door. Guess what? I cannot make it to the door at this time. (DUH) If you ring my doorbell multiple times until I have to come to the door just to shut you up I am in NO WAY going to buy nor promote your product or service. (user generated experience) Consider yourself lucky if I don't let one of my ferocious dogs out the door to chase you back off my property.


Online:
"The direction of least resistance will receive the most traffic and the most complements." If you email me I will get back to you at my convenience. (Of course this DOES NOT apply to clients. I love my clients and you always take first priority.)  Behind the scenes you are put in my communication queue and based upon priority and moments of chaos you will be responded to.
Please don't email me twice in one day about the same topic. For example, telling me about this great sale you are having. Please don't then call me the next day to remind me of this one more item added to the sale.

Let me remind you about the rules of an Anti-Evangelist verses Evangelist for your brand. If you harass they hell out of me; "Your Brand Promoter" I will turn my promotion and all the good things I say about your product or service to my community and directly towards your competition. Period. 

In every community if you harass or try to milk your evangelists of your brand they will turn and leave you in the dust. If you create a bitter taste around your brand you better be on watch to correct it. View "hydrostatic equilibrium" as a resource. 

 

How To Fix This Issue Online:

1. Before it starts, internally within your organization communicate with each other. Assign outgoing direct communication to specific individuals. Communicate actively with your community manager and sales team. Lock everything related to a direct communication down to a date on an editorial calender. Don't try to cram it all in and be a nuisance.

2. Create better content. Content marketing is a whole exciting element of online marketing that every one I have ever met could do better at.

3. Be more approachable. Interact and use those social platforms to help your brand instead of directly emailing everyone. Let the social platform protocols act as a barrier and present content that i can view when I am tempted too.

4. Add a human element. Let me know when you will be at events that I will be at.

 

Interact:

What is your point of annoyance with company contact? 
How much to too much?
Do you buy more or raise awareness of their brand if they contact you more?

Photo Credit

------------------

 

   

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]]>Speaking Events: ICSC Retail Fusion Conference Chicagohttp://jivefromthehive.com/jive-from-the-hive-blog/2010/3/19/speaking-events-icsc-retail-fusion-conference-chicago.htmlElizabeth Hannan2010-03-19T14:59:00Z2010-03-19T14:59:00Z

Two weeks ago, I had the extreme pleasure of meeting the marketing mavens of the shopping mall world otherwise known as ICSC ( International Council of Shopping Centers).  I was quite enlightened to be exposed to the social business model and the the retail industry.


In a way they are just starting out with the social business paradigm shift. It is unlike anything they have every experienced before and the majority of the feedback came back to the same point. "We have to trust in the voice of our employees outward facing to the public?" No traditional PR/Legal filters?" This industry is very similar to the affiliate industry only it it is more arduous. Brick and mortar businesses were designed to "sell product" but the foundations in the industry could not exist with out their silent "services" counter part. Both affiliate businesses and the retail industry know you and know how to sell to you. It is a perfect science developed over hundreds of years of research. They how you will interact and react when you are on site or in a store. More specifically, what makes you buy their products. With the paradigm shift into the social business model they are now somewhat helpless.

The tell tail traditional signs of success are not as obvious online and so it affecting their sales. Also, as new leases are completed the tenants contribution to the overall shopping centers marketing budget is slowly be negotiated to lower rates, hence putting the squeeze on each individual center. As many tenants are slowly migrating to an online business model more purchases are being made online and NOT onsite at a traditional shopping center and the traditional need to "market" and drive foot traffic to the location dwindles significantly.

My presentation was entitled "I’m On-Site: How Do I Build a Social Marketing Roadmap for My Location?"

I'm in the midst of an EBook (Retail Revolution) that discusses what you can do to improve your chances for success. You may signup to receive it over at BlueBlazingRetail.com

Social Retail People you should follow:

@Melissa808

@MobileFringe

@AngelaSweeney

@jenaugustyn


 

 

   

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]]>Pitch this! Charming, Conversational And Considerate Goes Mileshttp://jivefromthehive.com/jive-from-the-hive-blog/2010/3/18/pitch-this-charming-conversational-and-considerate-goes-mile.htmlElizabeth Hannan2010-03-18T16:17:32Z2010-03-18T16:17:32Z

Charming, Conversational and Charming Goes Miles (C.C.C.)
Building my platform and nuturing my communities is very important to me on a personal level. Surrounding myself with like minded individuals and individuals implementing what they preach is a exceptionally important as well. So, traversing out my way to meet someone new is always worth the effort. The three sentence elevator pitch has become diminished to 140 characters or less now days due to time restrictions and the evolution of the social business interaction.

Tips and Tricks For Being Memorable Online and Offline
The three sentence (better known as the Elevator pitch) is the base model for my conversations with many new individuals I meet in passing. There is a certain sense of brevity associated with conversations in passing that should be taken under consideration as well. With the invention of social technologies everyone moves a little quicker so brevity in conversations have become a desired quality.

The Human Factor Adds Quality
The infamous "what do you do?" question has become the door opener and most commonly used question amongst new acquaintances. It is over used and carries an inappropriate amount of floundering to be completely honest. In truth, we are involved in many different elements in day to day life. We all are involved in what we have passion for, the life we want and the actual day to day tasks that pays the bills. All tasks have emotions attached to each one that run somewhere along the lines of what we thought we wanted it, we tried to get it, then we have it; so what is next?

I think the "what do you do?" question to be incredibly hard to answer with brevity in mind. So, when I meet others I ask what do they have passion for? Is it what you do day to day? That usually leads to a more weighted conversation that I can remember memorable points about who you are rather than your serial pitch.

Some Sample Conversational Elements I Prefer.
Feel free to elaborate and curtail to your conversation needs.

1> What do you really enjoy doing day to day? (It defines who you are and your interests in bite sized memorable bits.)
Example:
"My business card says I'm a CTO for Apple but I really love outdoor trail running and I blog about all my adventures and make little videos of nature when I'm running on the trails. I would run everyday if I could."

2> What do you want to do? Do you have a sense of passion for something specific?
Example:
"Apple keeps me busy but I'm looking to venture into a side project soon. I would like to create a mobile GPS app for other trail runners that guides them and you can add reviews to as well, kinda like a Yelp for worthy trails."

3> What projects are you working on currently?
Personal or professional are you working on anything interesting or memorable?
Example:
"The new tablet is our new and most useful tool. Although I have been unable to incorporate it into my trail running hobbies I have been able to add imput in version 2.0 of the tablet and that has been a fun experience."


Significantly Important
Conversations are built on a two way experience. One person speaks and one listens. That means you don't speak over someone when they respond to you. Common courtesy is very important all around. (Seriously, where you raised in a barn? No offense to those who were raised in a barn.) Relationships are built on ongoing conversation not ongoing sales pitches. You can be memorable with out being repetitive and abrasive.

Business Cards, Mobile Connections
I personally don't mind receiving business cards but I receive so many it is difficult to remember everybody and their associated projects. I feel this probably common amongst most individuals who speak often.

Some apps that I prefer to use include BUMP and Linkedin has a new app called INPerson that is extremely efficient. These are beneficial when you run out of business cards, exchange more information than you would if you just had business cards. They also also allow for long term association if you use Linkedin. (See Linkedin tips and tricks). Either way the exchange should always happen after the conversation, not before.

You Are A Brand
You are a brand and your actions, business cards and site should reflect that accurately and consistently.

Your Business Card Should Have The Following Information:
Name, Title, Company Name and Logo, company location, brief description of what your company's products or services, blog url, website url, twitter name. Since I tend to write down memorable items from our conversation on the back of your card I suggest that there is a white space to do just that.

**Hint** If you don't have a blog or personal URL use your Linkedin URL.

Ques:
What information is on your business card? If I looked at it would I know exactly what you specialized in before speaking with you? Or do you need that sales pitch to get to the point of what you do?

Photo Credit

 

 

]]>How To Maximize Your SXSW Interactive Experience In 7 Stepshttp://jivefromthehive.com/jive-from-the-hive-blog/2010/3/15/how-to-maximize-your-sxsw-interactive-experience-in-7-steps.htmlElizabeth Hannan2010-03-15T16:07:51Z2010-03-15T16:07:51Z

(Based upon user experience and observations of a seasoned  SXSW-er)

SXSW has long been a favorite event of mine. If you network correctly it can be beneficial to your career, your business and your friendships.

SXSW is a valuable resource if you use it correctly. Like all events you get out of it what you put into it. I view SXSW as a meeting place for all the people I converse with during the year online so it is like a summer camp for nerds, techies, online marketers and so on. Many don't know me and many more know me personally when I leave. The odd uncomfortable feeling of meeting new people is alleviated by meeting them online first. A large personal brand and personal platform is hugely helpful. Being anti-social at a social conference is waste of time.

SXSW Plan of Action
Usually, I would entitle this plan of attack but that would be probably be too confrontational. 

1. Set your goals:
Who do you want to meet? Who is someone you feel you should meet? Could you form a new business relationship with or start a personal friendship with? Do you know of a new technology or business concept that could help them and/or their business. 

Action:
Make a list mental or other wise. Set up appointments outside of panels. Connect with your list on-site or at parties. Creating a synergy where you are memorable is quintessential to forming new friendships.

2. Networking Pointers:
What makes you memorable?  I have four sentences that answer the repeatable question "what do you do?" My four descriptive sentences are summarize what I have passion for which I happen to to DO as well. For example, I have passion for social business, community building and all aspects of branding (personal and professional). I present about such topics around how to use social media to build your brand in a hand full of industries (strategy). I am publishing two books in the next couple months and am looking for feedback at that time. Blue Blazing Media (my company) implements everything from web design to mobile and everything in between. 

3. Panels:
Panels do hold a great value but simply didn't appease my needs so far this year. There are a select few panels that add some insight but the majority of them did not add much value. Of the ones I did attend I took some notes but my core conversations happened in the hall and in the lounges; primarily the blogger lounges. I feel the blogger lounges are an excellent location for individuals to meet others that are implementing and have the hands on insight to jump in and find solutions.


Action:
Find a couple prime locations on site to meet the people that you need to meet. These do not include social events at SXSW. Everyone is bushed by five pm. It is a long week anyway that you look at it. Social events are to relax and not discuss business unless it is a business dinner. So if you are toted around your bag 'o' business baggage and looking to interact and discuss it after five you are not someone I would spend much time with after five.

 

4. Networking and Social Introductions:
I greatly enjoy meeting others at SXSW. The more the merrier! The crunch and diversity and different industries as well as years of experience equals a great mix of folks unique to SXSW. In a social group be social and network freely. 

 

5. Introductions:
I hate to be asked to make personal introductions. I never received a courtesy introduction to everyone that I have met. You need to grow the courage and just walk up to the individual and say hello in a memorable way. You should be doing this on your own. Now to be true to my earlier statement I do introduce people to others in my inner circle but in a casual way. I have to know something you before I introduce you. Impromptu approach is great but never will I introduce you if you directly ask me to connect you to someone. If there isn't a warm fuzzy feeling about you or whom you want me to introduce you to I just won't do it. Asking for a forced introduction IS socially awkward in general and it leaves a bad taste of being used. 


Action:
Align yourself with your goals for SXSW. Strategically time manage your efforts. Make your own introductions and opportunities. Here is a hint; share cabs with others. I've befriended some CEO's just by sharing cabs and discussing there new technologies.


6. Tools:
Use your social network to connect before the conference. Find out who is going. Research the parties and events before SXSW. Ping your contacts, announce in your newsletter what is going on, where you will be at SXSW, blog about who you want to meet and so on. There are plenty of groups members of SXSW maintains all year round so you can see whats going one long before you ever are on site. 

Handing out business cards has always been up to personal preference. I don't mind receiving business cards. I don't have the greatest of memory and the cards help me remember who you are. 

Actions:
Just do it.


7. Security:
At the conference keep your technology items on your person and in your site at all times. Stuff walks away and it is your own fault if you leave it alone. This is a tech conference and it tech goodies are valuable here.


What are your objectives?

What do you want to achieve? Who do you want to meet? What justifies the  value of SXSW to you?
Photo Credit: Jason Baer and Cindy Kim

 

 

]]>Who Do You Want To Meet At South By South West ? SXSW 2010http://jivefromthehive.com/jive-from-the-hive-blog/2010/3/11/who-do-you-want-to-meet-at-south-by-south-west-sxsw-2010.htmlElizabeth Hannan2010-03-11T06:32:37Z2010-03-11T06:32:37Z

It is the night before I fly out to Austin for SXSW Interactive Festival and I am so excited. SXSW 2010 is sure to be a blast and I'm eager to meet those I have not met before. I totally encourage you to come say "Hello" if you see me. I have more than a handful of appointments, brain storming sessions lined up which always turns in impromptu meetings in the hallway! I also own Blue Blazing Media and we are growing digital marketing group. I definitely will be scouting for cutting edge individuals making waves in their own specialities. Blue Blazing Media is looking build some professional relationships as well.

Who do you want to meet at SXSW? Why do you want to meet them? Do you have a meeting setup already?

Social Events:

MY. SXSW is a good start if you are looking for a list but most sponsers are all running their own events. Here are some good links to events but it has been my experience the best events are the ones you find out about while you are on site. I will be Foursquare -ing and Gowalla- ing my location most places that I end up. FourWhere looks quite interesting as well. Upcoming.com has a great search tool and of course Googling will  give you excellent results.

So ... lets connect up! Twitter, Facebook, Email (I respond quickest to tweets at conferences)

 

 

]]>Influential Women of the Web in 2010http://jivefromthehive.com/jive-from-the-hive-blog/2009/12/17/influential-women-of-the-web-in-2010.htmlElizabeth Hannan2009-12-17T18:00:47Z2009-12-17T18:00:47Z



(Disclaimer: No one on this list willingly grows social media facial hair.)

It's January and I despise the "2010 lists" as they all end up being popularity lists with no value. This list crosses many verticals but all use online technologies to benefit their particular brand.

This list is unique as it is a collection of women who are in technology or are using an array of  tech tools online including social media. They are implementing their ideas and strategies across other verticals. They understand the value that they offer, they have a passion for their ideals and finally they implement these concepts daily. These are the women who will push past the pack in 2010. You should pay attention. They are making their own rules and boundaries. Most will also present at your event or conference.

They are "Game Changers".  (Upcoming interview series)

It is up to you to find valuable content online and to be objective when you consume such content. This list consists of many women you may never have heard of. They are not focused on gaining popularity they are focused on their vertical and content. Some are entrepreneurial and some are corporate based, but all are implementing their concepts daily.  It is up to you to recognize their talents.

You can also find more influential women at the Women Of Web 3.0 Group.

Did I miss someone? You can add more women worth recognizing to this list in the comment section below.

 

Entrepreneurial


Elise Bauer
Twitter: @simplyrecipes
Platform: Simply Recipes
http://simplyrecipes.com/

Carla Binberg
Twitter: @MizFitOnline
Platform: MizFitOnline.
http://mizfitonline.com/

Deirdre Breakenridge
Twitter: @dbreakenridge
Platform: New PR
http://www.deirdrebreakenridge.com/

Rhea Drysdale
Twitter: @rhea
Platform: CoFounder, Outspoken media
http://outspokenmedia.com/

April Dunford
Twitter:@aprildunford
Platform: Product Marketing, VersePoint
http://www.rocketwatcher.com/

Ree Drummond

Twitter: @thepioneerwoman
Platform: The Pioneer Woman.
http://thepioneerwoman.com/

Katrin Eismann
Platform: Photoshop Diva, Photographer
http://www.photoshopdiva.com/index.html

Sarah Evans
Twitter: @prsarahevans
Platform: PR, Sevans Strategy
http://www.sevansstrategy.com/


Laura Fitton
Twitter: @Pistachio
Platform: Cofounder, OneForty
http://oneforty.com/Pistachio

Elizabeth Hannan
Twitter: @ElizabethHannan
Platform: Search Marketing & Community Architect
http://www.BlueBlazingMedia.com

Tara Hunt
Twitter: @missrogue
Platform: Owner, Citizen Space
http://www.horsepigcow.com/

Ariel Hyatt

Twitter: @CyberPR
Platform: Music Industry
http://arielpublicity.com/blog/

Nicole Jordan
Platform: Start ups
http://kickingsand.com/

Beth Kanter
Twitter: @Kanter
Platform: Non- Profit
http://beth.typepad.com/

Donna Krstec
Twitter: @DonnaKrstec
Platform: CEO, www.AJIS.com
http://newjerseylawyers.blogspot.com/

Jennier Leggio
Twitter: @mediaphyter
Platform:Corporate,network security appliance, Fortinet
http://mediaphyter.wordpress.com/

Charlene Li
Twitter: @CharleneLI
Platform: Business Development, Altimeter Group
http://www.altimetergroup.com/
           
  Valeria Maltoni
  Twitter: @ConversationAge
Platform: Conversation Agent
 
Kate Morris
Twitter: @katemorris
          Platform: Search Marketing & Social, Marketing Demons
          http://www.katemorris.com/category/personal      
       
Katie Paine
Twitter: @kdpaine
Platform: Metrics, Founder, KDPaine & Partners
http://www.measuresofsuccess.com/

Jane Quigley
Twitter: @jquig99
Corporate: VP of Client Relations, Crayon
http://socialdays.com/

Stephaie Quilao
Twitter: @SkinnyJeans

Platform: Founder, Noshtopia
http://www.noshtopia.com/

Kathy Sacks
Platform: KathSacksPR
Leni Schwendinger
Platform: Fusing Art Lighting Design Projects
SugarRae
Twitter: @sugarrae
Platform: Founder, MFE Interactive
http://www.sugarrae.com/

Pam Slim
Twitter: @pamslim
Platform: Founder, Ganas Consulting
http://www.escapefromcubiclenation.com/

Ria Sharon
Twitter: @riasharon
Platform: Co-Founder, My Mommy Manual
http://mymommymanual.com/

Liz Strauss
Twitter: @LizStrauss
Platform: LizStrauss.com
Suzanne Tucker
Twitter: @zenmommy
Platform: Co-Founder, My Mommy Manual
http://mymommymanual.com/

Wendy Suto
Twitter: @searchcircus
Platform: Ceo, SearchCircus
http://www.searchcircus.com/

Corporate or Institutional

Reem Abeidoh
Twitter: @rabeidoh
Platform: Director of Social Media, GroupM Search
http://www.reemabeidoh.com/

Lisa Barone
Twitter: @lisaBarone
Platform: Outspoken Media
http://outspokenmedia.com/

Kristy Bolsinger
Twitter: @kristy
Platform: Real Networks
http://www.kristybolsinger.com/

Michelle Conlon
Twitter: @michelleconlon
Platform: Web Media Manager, Pragmatic Marketing
http://www.PragmaticMarketing.com

Candace Flemming
Platform: CEO, Crimson Hexagon
http://www.crimsonhexagon.com/about/fleming.php

Heather Herr
Twitter: @MsHerr
Platform: Social Media Specialist, Terralever
http://msherrwhenonline.com/

Rebecca Kelley

Twitter: @rebeccakelley
Platform: Director of Social Media
http://www.10e20.com/


Cindy Kim
Twitter: @cindykimpr
Platform: Dir. of Corp Comm & Social Media for Lumension
http://cindykimblog.wordpress.com

Joanna Lord

Twitter: @joannalord
Platform: CMO at YourJobStop
http://www.yourjobstop.com/

Stephanie Miller
Platform:Return Path
Amber Nashlund
Twitter: @ambercadabra
Platform: Community Director, Radian6
http://altitudebranding.com/

Alicia O'Brien
Twitter: @aobrien
Platform: Marketing Director, DNA 13
http://www.dna13.com

Debbie Qaqish
Twitter: @DebbieQaqish
Platform: B2B Marketing, Principal, Pedowitz Group
http://www.pedowitzgroup.com

Jane Quigley
Twitter: @jquig99
Platform: Crayon
http://socialdays.com/

Debbie Stier
Twitter: @DebbieStier
Platform: Harper Collins
http://www.26thstory.com/

Diane Sullivan

Platform: Sports Sponsorship & Social Media, Yale Pilot Pen Tennis
http://www.pilotpentennis.com

Linda Thor
Platform: Presidnet, Rio Salado College

<p><strong>Entrepreneurial </strong></p>
<div>
<div style="margin-left: 80px;"><br /><span style="text-decoration: underline;">Elise Bauer</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http://twitter.com/simplyrecipes" target="_blank">@simplyrecipes</a><br />Platform: Simply Recipes<br /><a href="http://simplyrecipes.com/" target="_blank">http://simplyrecipes.com/</a><br /><br /><span style="text-decoration: underline;">Carla Binberg</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http://twitter.com/MizFitOnline" target="_blank">@MizFitOnline</a><br />Platform: MizFitOnline. <br /> <a href="http://mizfitonline.com/" target="_blank">http://mizfitonline.com/</a><br /><span style="text-decoration: underline;"><br />Deirdre Breakenridge</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http://www.twitter.com/dbreakenridge" target="_blank">@dbreakenridge</a><br />Platform: New PR<br /><a href="http://www.deirdrebreakenridge.com/" target="_blank">http://www.deirdrebreakenridge.com/</a><br /><br /><span style="text-decoration: underline;">Rhea Drysdale</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http://www.twitter.com/rhea" target="_blank">@rhea</a><br />Platform: CoFounder, Outspoken media<br /><a href="http://outspokenmedia.com/" target="_blank">http://outspokenmedia.com/</a><br /><br /><span style="text-decoration: underline;">April Dunford</span></div>
<div style="margin-left: 80px;">Twitter:<a href="http://twitter.com/aprildunford" target="_blank">@aprildunford</a><br />Platform: Product Marketing, VersePoint<br /><a href="http://www.rocketwatcher.com/" target="_blank">http://www.rocketwatcher.com/</a><br /><br /><span style="text-decoration: underline;">Ree Drummond</span></div>
<div style="margin-left: 80px;"><span style="text-decoration: underline;"><span style="text-decoration: underline;">Twitter:<a href="http://twitter.com/thepioneerwoman" target="_blank">@thepioneer</a></span></span><a href="http://twitter.com/thepioneerwoman" target="_blank">woman</a><br />Platform: The Pioneer Woman. <br /><a href="http://thepioneerwoman.com/" target="_blank">http://thepioneerwoman.com/</a><br />
<br><br />
Katrin Eismann</span> <br />Platform: Photoshop Diva, Photographer<br /><a href="http://www.photoshopdiva.com/index.html" target="_blank">http://www.photoshopdiva.com/index.html</a><br /><span style="text-decoration: underline;"><br />Sarah Evans</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http://www.twitter.com/prsarahevans" target="_blank">@prsarahevans</a><br />Platform: PR, Sevans Strategy<br /><a href="http://www.sevansstrategy.com/" target="_blank">http://www.sevansstrategy.com/</a><br /><br /><span style="text-decoration: underline;">Laura Fitton</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http://www.twitter.com/Pistachio" target="_blank">@Pistachio</a><br />Platform: Cofounder, OneForty<br /><a href="http://oneforty.com/Pistachio" target="_blank">http://oneforty.com/Pistachio</a><br /><br /><span style="text-decoration: underline;">Elizabeth Hannan</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http://www.twitter.com/ElizabethHannan" target="_blank">@ElizabethHannan</a><br />Platform: Search Marketing &amp; Community Architect, Blue Blazing Media<br /><a href="http://www.elizabethhannan.com" target="_blank">http://www.BlueBlazingMedia.com</a><br /><span style="text-decoration: underline;"><br />Tara Hunt</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http://twitter.com/missrogue" target="_blank">@missrogue</a><br />Platform: Owner, <span class="bio">Citizen Space</span><br /><a href="http://www.horsepigcow.com/" target="_blank">http://www.horsepigcow.com/</a><br /><br /><span style="text-decoration: underline;">Ariel Hyatt</span></div>
<div style="margin-left: 80px;">
  <p>Twitter: <a href="http://www.twitter.com/cyberpr" target="_blank">@CyberPR</a> <br />
    Platform: Music Industry<br />
    <a href="http://arielpublicity.com/blog/" target="_blank">http://arielpublicity.com/blog/</a><br />
    <br />
    <span style="text-decoration: underline;">Nicole Jordan</span><br />
    Platform: Start ups<br />
  <a href="http://kickingsand.com/" target="_blank">http://kickingsand.com/<br>
  </a><br />
    <br />
  </p>
</div>
<div style="margin-left: 80px;"><span style="text-decoration: underline;">Beth Kanter</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http://twitter.com/kanter" target="_blank">@Kanter</a></div>
<div style="margin-left: 80px;">Platform: Non- Profit<br /><a href="http://beth.typepad.com/" target="_blank">http://beth.typepad.com/</a><br /><br /><span style="text-decoration: underline;">Donna Krstec</span> <br />Twitter: <a href="http://twitter.com/DonnaKrstec" target="_blank">@DonnaKrstec</a></div>
<div style="margin-left: 80px;">Platform: CEO, www.AJIS.com<br /><a href="http://newjerseylawyers.blogspot.com/" target="_blank">http://newjerseylawyers.blogspot.com/</a><br /><br /><span style="text-decoration: underline;">Jennier Leggio</span></div>
<div style="margin-left: 80px;">Twitter:<a href="http://twitter.com/mediaphyter" target="_blank"> @mediaphyter</a><br />Platform:Corporate,network security appliance, Fortinet<br /><a href="http://mediaphyter.wordpress.com/" target="_blank">http://mediaphyter.wordpress.com/</a><span style="text-decoration: underline;"><br /><br />Charlene Li</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http://twitter.com/charleneli" target="_blank">@CharleneLI</a></div>
<div style="margin-left: 80px;">Platform: Business Development, Altimeter Group<br /><a href="http://www.altimetergroup.com/" target="_blank">http://www.altimetergroup.com/</a></div>
<div style="margin-left: 40px; padding-left: 60px;">&nbsp; &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <span style="text-decoration: underline;">&nbsp;</span></div>
<div style="margin-left: 40px; padding-left: 30px;">&nbsp; <span style="text-decoration: underline;">Valeria Maltoni</span></div>
<div style="margin-left: 40px; padding-left: 30px;">&nbsp; Twitter: <a href="http://twitter.com/ConversationAge" target="_blank">@ConversationAge</a></div>
<div style="margin-left: 40px;">
<div style="margin-left: 40px;">Platform: Conversation Agent</div>
</div>
<div style="margin-left: 40px;">
<div style="margin-left: 40px;"><a href="http://www.conversationagent.com/" target="_blank">http://www.conversationagent.com/</a></div>
</div>
<div style="margin-left: 40px;">&nbsp;</div>
<div style="margin-left: 40px;">
<div style="margin-left: 40px;"><span style="text-decoration: underline;">Kate Morris</span></div>
<div style="margin-left: 40px;">Twitter: <a href="http://twitter.com/katemorris" target="_blank">@katemorris</a></div>
</div>
<div style="margin-left: 40px;">&nbsp;&nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; Platform: Search Marketing &amp; Social, Marketing Demons<br />&nbsp; &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <a href="http://www.katemorris.com/category/personal " target="_blank">http://www.katemorris.com/category/personal&nbsp;</a> &nbsp;&nbsp;&nbsp;&nbsp; <br />&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp; <br />
<div style="margin-left: 40px;"><span class="fn"><span style="text-decoration: underline;">Katie Paine</span> </span></div>
<div style="margin-left: 40px;">Twitter: <a href="http://twitter.com/kdpaine" target="_blank">@kdpaine</a><br />Platform: Metrics, Founder, KDPaine &amp; Partners<br /><a href="http://www.measuresofsuccess.com/" target="_blank">http://www.measuresofsuccess.com/</a></div>
<div style="margin-left: 40px;"></div>
<div style="margin-left: 40px;"></div>
<div style="margin-left: 40px;"></div>
<div style="margin-left: 40px;"></div>
</div>
<div style="margin-left: 80px;"></div>
<div style="margin-left: 80px;"><span style="text-decoration: underline;">Jane Quigley</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http://twitter.com/jquig99" target="_blank">@jquig99</a><br />Corporate: VP of Client Relations, Crayon<br /><a href="http://socialdays.com/" target="_blank">http://socialdays.com/</a><br /><br /><span style="text-decoration: underline;">Stephaie Quilao</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http://www.twitter.com/skinnyjeans" target="_blank">@SkinnyJeans</a></div>
<div style="margin-left: 80px;">
  <p>Platform: Founder, Noshtopia<br />
    <a href="http://www.noshtopia.com/" target="_blank">http://www.noshtopia.com/</a></p>
  <p>&nbsp;</p>
</div>
<div style="margin-left: 80px;"></div>
<div style="margin-left: 80px;"></div>
<div style="margin-left: 80px;"><span style="text-decoration: underline;">Kathy Sacks</span></div>
<div style="margin-left: 80px;"><a href="http://twitter.com/Kathysacks" target="_blank">Twitter: @KathySacks</a></div>
<div style="margin-left: 80px;">Platform: KathSacksPR</div>
<div style="margin-left: 80px;">
  <p><a href="http://www.sackspr.com/" target="_blank">http://www.sackspr.com/</a></p>
  <p>&nbsp;</p>
</div>
<div style="margin-left: 80px;"></div>
<div style="margin-left: 80px;">Leni Schwendinger</div>
<div style="margin-left: 80px;">Platform: Fusing Art Lighting Design Projects</div>
<div style="margin-left: 80px;">
  <p><a href="http://lenischwendinger.wordpress.com/about/" target="_blank">http://lenischwendinger.wordpress.com/about/</a></p>
  <p>&nbsp;</p>
</div>
<div style="margin-left: 80px;"></div>
<div style="margin-left: 80px;"></div>
<div style="margin-left: 80px;"></div>
<div style="margin-left: 80px;"><span style="text-decoration: underline;">SugarRae</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http://twitter.com/sugarrae" target="_blank">@sugarrae</a><br />Platform: Founder, MFE Interactive<br /><a href="http://www.sugarrae.com/" target="_blank">http://www.sugarrae.com/</a><br /><br /><span style="text-decoration: underline;">Pam Slim</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http://www.twitter.com/pamslim" target="_blank">@pamslim</a><br />Platform: Founder, Ganas Consulting<br /><a href="http://www.escapefromcubiclenation.com/" target="_blank">http://www.escapefromcubiclenation.com/</a><br /><br /><span style="text-decoration: underline;">Ria Sharon</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http://twitter.com/riasharon" target="_blank">@riasharon</a><br />Platform: Co-Founder, My Mommy Manual<br /><a href="http://mymommymanual.com/" target="_blank">http://mymommymanual.com/</a><br /><br /><span style="text-decoration: underline;">Suzanne Tucker</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http://twitter.com/zenmommy" target="_blank">@zenmommy</a><br />Platform: Co-Founder, My Mommy Manual<br /><a href="http://mymommymanual.com/" target="_blank">http://mymommymanual.com/</a><br /><br /><span style="text-decoration: underline;">Wendy Suto</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http://www.twitter.com/searchcircus" target="_blank">@searchcircus</a><br />Platform: Ceo, SearchCircus<br /><a href="http://www.searchcircus.com/" target="_blank">http://www.searchcircus.com/</a><br /><br /></div>
<strong>Corporate</strong> <strong>or Institutional</strong><br /><br />
<div style="margin-left: 80px;"><span style="text-decoration: underline;">Reem Abeidoh</span></div>
<div style="margin-left: 80px;"><a href="http://twitter.com/rabeidoh" target="_blank">Twitter: @rabeidoh</a><br />Platform: Director of Social Media, GroupM Search<br /><a href="http://www.reemabeidoh.com/" target="_blank">http://www.reemabeidoh.com/</a><br /><br /><span style="text-decoration: underline;">Lisa Barone</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http://www.twitter.com/lisaBarone" target="_blank">@lisaBarone</a><br />Platform: Outspoken Media<br /><a href="http://outspokenmedia.com/" target="_blank">http://outspokenmedia.com/</a><br /><span style="text-decoration: underline;"><br />Kristy Bolsinger</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http:www.twitter.com/kristy" target="_blank">@kristy</a><br />Platform: Real Networks<br /><a href="http://www.kristybolsinger.com/" target="_blank">http://www.kristybolsinger.com/</a><br /><br /><span style="text-decoration: underline;">Michelle Conlon</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http://www.twitter.com/michelleconlon" target="_blank">@michelleconlon</a><br />Platform: <span id="qsro" dir="ltr">Web Media Manager, Pragmatic Marketing</span><br /><a href="http://www.PragmaticMarketing.com" target="_blank">http://www.PragmaticMarketing.com</a><br /><br /><span style="text-decoration: underline;">Candace Flemming</span><br />Platform: CEO, Crimson Hexagon<br /><a href="http://www.crimsonhexagon.com/about/fleming.php" target="_blank">http://www.crimsonhexagon.com/about/fleming.php</a><br /><br /><span style="text-decoration: underline;">Heather Herr</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http://twitter.com/MsHerr" target="_blank">@MsHerr</a><br />Platform: Social Media Specialist, Terralever<br /><a href="http://msherrwhenonline.com/" target="_blank">http://msherrwhenonline.com/</a><br /><br /> <span style="text-decoration: underline;">Rebecca Kelley</span></div>
<div style="margin-left: 80px;">
  <p>Twitter: <a href="http://www.twitter.com/rebeccakelley" target="_blank">@rebeccakelley</a><br />
    Platform: Director of Social Media <br />
    <a href="http://www.10e20.com/" target="_blank">http://www.10e20.com/</a></p>
  <p>&nbsp;</p>
</div>
<br />
<div style="margin-left: 80px;"><span style="text-decoration: underline;">Cindy Kim</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http://www.twitter.com/cindykimpr" target="_blank">@cindykimpr</a><br />Platform: Dir. of Corp Comm &amp; Social Media for Lumension<br /><a href="http://cindykimblog.wordpress.com" target="_blank">http://cindykimblog.wordpress.com</a><br /><br /><span style="text-decoration: underline;">Joanna Lord</span></div>
<div style="margin-left: 80px;">
  <p>Twitter: <a href="http://twitter.com/joannalord" target="_blank">@joannalord</a><br />
    Platform: CMO at YourJobStop<br />
    <a href="http://www.yourjobstop.com" target="_blank">http://www.yourjobstop.com</a>/</p>
  <p>&nbsp;</p>
</div>
<div style="margin-left: 80px;"></div>
<div style="margin-left: 80px;"></div>
<div style="margin-left: 80px;"><span style="text-decoration: underline;">Stephanie Miller</span></div>
<div style="margin-left: 80px;">Twitter:<a href="http://twitter.com/StephanieSAM" target="_blank"> @StephanieSAM</a></div>
<div style="margin-left: 80px;">Platform:Return Path</div>
<div style="margin-left: 80px;">
  <p><a href="http://www.returnpath.net/" target="_blank">http://www.returnpath.net/</a></p>
  <p>&nbsp;</p>
</div>
<div style="margin-left: 80px;"></div>
<div style="margin-left: 80px;"></div>
<div style="margin-left: 80px;"><span style="text-decoration: underline;">Amber Nashlund</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http://www.twitter.com/ambercadabra" target="_blank">@ambercadabra</a><br />Platform: Community Director, Radian6<a href=" http://altitudebranding.com/" target="_blank"><br />http://altitudebranding.com/</a><br /><br /><span style="text-decoration: underline;">Alicia O'Brien</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http://twitter.com/aobrien" target="_blank">@aobrien</a><br />Platform: Marketing Director, DNA 13<br /><a href="http://www.dna13.com" target="_blank">http://www.dna13.com</a><br /><br /><span style="text-decoration: underline;">Debbie Qaqish</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http://www.twitter.com/DebbieQaqish" target="_blank">@DebbieQaqish</a><br />Platform: B2B Marketing, Principal, Pedowitz Group<br /><a href="http://www.pedowitzgroup.com" target="_blank">http://www.pedowitzgroup.com</a><br /><br /><span style="text-decoration: underline;">Jane Quigley</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http://www.twitter.com/jquig99" target="_blank">@jquig99</a><br /> Platform: Crayon<br /><a href="http://socialdays.com/" target="_blank">http://socialdays.com/</a><br /><br /><span style="text-decoration: underline;">Debbie Stier</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http://www.twitter.com/DebbieStier" target="_blank">@DebbieStier</a><br /> Platform: Harper Collins<br /> <a title="http://www.26thstory.com/" href="http://www.26thstory.com/" target="_blank">http://www.26thstory.com/</a><br /> <br /> <span style="text-decoration: underline;">Diane Sullivan</span></div>
<div style="margin-left: 80px;">Twitter: <a href="http://www.twitter.com/pilotpentennis" target="_blank">@pilotpentennis</a></div>
<div style="margin-left: 80px;">
  <p>Platform: Sports Sponsorship &amp; Social Media, Yale Pilot Pen Tennis<br />
    <a href="http://www.pilotpentennis.com" target="_blank">http://www.pilotpentennis.com</a></p>
  <p>&nbsp;</p>
</div>
<div style="margin-left: 80px;"></div>
<div style="margin-left: 80px;"><span style="text-decoration: underline;">Linda Thor</span></div>
<div style="margin-left: 80px;">Platform: Presidnet, Rio Salado College</div>
<div style="margin-left: 80px;"><a href="http://www.riosalado.edu/about/president/Pages/default.aspx" target="_blank">http://www.riosalado.edu</a></div>
<div style="margin-left: 80px;"></div>

 

Photo Credit

 

]]>Series: Finding Hidden Values In Your Community's Content In 2010http://jivefromthehive.com/jive-from-the-hive-blog/2009/12/13/series-finding-hidden-values-in-your-communitys-content-in-2.htmlElizabeth Hannan2009-12-13T05:53:44Z2009-12-13T05:53:44Z

Your community is diversified as your readers or viewers likes and dislikes differ. Everyone visits your site for different reasons with different expectations. A great community manager tests your content that works and content that does not. In conjunction with site traffic results it is easy to determine your community's content strengths and weaknesses. Another service that I am a fan of is CrazyEgg and ClickTale. Crazy Egg show heat maps over your site, Cick tale shows you a video of your site. There is no right or wrong in this situation. You learn and adapt the site for better traffic results. One other great product is Tim Ash's AttentionWizard. It tracks eye traffic when the site isn't even out of development. I give you permission to test away!

Below is a little video I recorded last month on the SocialFresh Cruise. Too pretty to not share with my readers. Also, includes a sneak peek into my new company.


 

]]>Series: Finding Hidden Value - New Ebook - Creating Captivating Content Onlinehttp://jivefromthehive.com/jive-from-the-hive-blog/2009/12/1/series-finding-hidden-value-new-ebook-creating-captivating-c.htmlElizabeth Hannan2009-12-01T21:37:50Z2009-12-01T21:37:50Z

Community building and management  is one of those areas in which I excel at. The enjoyment that I get by creating a "buzz" around a brand online to me is just well the cat's meow. It is that raw talent that has inspired two other communities Women of Web 3.0 and RetailSherpa.org.

Recently, I attended the Social Fresh #SoCruise with a select group of distinguish group on individuals who are considered elite in their particular area of focus. It was a great opportunity to detox from the hustle and bustle of the daily activities of running an online media company. Amazingly the emails and texts were all still there when we pulled back into the Port of Miami.

The event held several hidden values. Most relevant would be the individuals on the trip. Face to face meetings always solidify the relationship.  Another hidden value was the solitude and ability to create multiple blogs posts and content when the email quieted. Finally, living in Arizona I did not realize how much I missed the water and Catamaran sailing upon it. Multihulls watch out, here I come.

In summary, I'm going to write a couple ebooks in the next couple months around the concept of adding value to your community,creating captivating content, how creating content and products actually creates opportunities for you and your brand and finally finding who your community personas actually are and the business model that glues it all together.

 

Whats is your favorite type of content? What do you click on first when you come to a new site?

 

]]>Blogging: You Are Doing It Wrong. Nine Steps To Improve Your Sitehttp://jivefromthehive.com/jive-from-the-hive-blog/2009/11/28/blogging-you-are-doing-it-wrong-nine-steps-to-improve-your-s.htmlElizabeth Hannan2009-11-28T20:40:56Z2009-11-28T20:40:56Z

Anniversaries catch up quickly. Yesterday was my my birthday but not just my own birthday it's my blog's birthday as well. I escaped the normal flow of things and disconnected to gain a little insight. A year ago i started my community building blog with the intent to share my knowledge, discoveries and experiences with other like minded individuals. A year has past and its time for some house cleaning and a bit of refreshing.

1. Find your foundation.

My blog is designed based on the algorithm that online communities are constructed of a diversify of individuals all requesting varying types of content in order to feel that connection. Communities need to compliment pre-established brands. They need to offer insight and education to build trusted relationships with the consumer. You need a strong background in traditional marketing fundamentals and hands-on knowledge of how to implement social media. Finally, you need time and the option of a social dashboard combined with SEO in which to measure your results against your goals. If you couldn't tell I "heart" social strategy and connecting the consumer's voice actively and efficiently with large brands and corporations.

So, my blog needs a little love inside and out to adapt in 2010. Plus, who doesn't like a little change.So these are my steps to keep Jive From The Hive growing.

2. Hello? Is there anybody out there?

Very similar to fresh produce at the grocery store keeping the content fresh and post regularly is important. No one goes to the grocery to to buy the wilted and smelly produce. I myself am guilty of not putting my thoughts and experiences to paper often enough.

3. Step it up a notch. Does it still offer objective opinions and insight into you industry and or focus?

When creating content I am developing my own editorial calendar to keep up and on track with regularity. Breaking the content into seven types of topics that I feel will offer my readers a well rounded and objective information. Here are some ideas for content news, innovation, tools, case studies, how to's, reevaluating previous posts, brand evaluations and opinions.

4. Content Types - Expand to meet you diversified audience's desires
Be creative and experiment with varying types of content. We are not all readers, some of us take a lot more away from a diagram that four pages of text in less time. Your community will thank you.

5. Embrace where you came from. See the steps in front of you.

The last year has included lots of little steps to get up and running. But, slow and steady wins the race. I've found a new venue for conveying my passion of delivering information and a more hands on approach via speaking and presenting. Some of the mediums I've been sharing content through for years I can finally implement through my new company Blue Blazing Media. (site under development) Two new communities are also under development under the Blue Blazing Media umbrella. Sneak peak at Retailsherpa.org, Women of Web 3.0..

6. Call to Action. Where is your business model around your thoughts?

Jive From The Hive was developed as an outlet to demonstrate how lead generation through community building was a new way of fulfilling social business communications and building function ecosystems around brand awareness. Over the last year I have been able to define the products that I sell around my blog. I professionally speak to organizations and educate companies how to build, implement, and measure realistic social objectives around communities. I supply a call to action to the "next step". What do you offer to your readers.

7. What is in the future?

Define your goals and your algorithm to get there. I have mine and it is top secret. Sorry, you will have to define your own. It is important so do it. Jive From The Hive now has a news letter where more specific on point information is revealed. We will have more free educations products such as ebooks, videos and webinars in conjunction with Blue Blazing Media. The Jive From The Hive community will continue to grow and offer social community building objective advice.

8. Test Everything

Test all your links. I am personally guilty of breaking links regularly.

9. Design elements.

Argh! Why don't you have a search bar?

We are all guilty of this whether it is a website or it is a blog the design elements are critical to your success. Mike Smith offers a great deal of insight into required design processes over at DesignBump.

Here are some highlights:
-No search bar
-Too many advertisements (no one will click on anything on your page if you are pestered except the "X")
-Hard to find navigation bar
-No author information
-Poor content
-Contact page
-Blatant disregard for SEO - (former SEO girl here - this is my pet peeve)
-No way to share content to any other site
-No way for visitors to subscribe if they want more content. (BTW - totally lame)

I hope this offers insight into your own challenges if not just insight into creating blogging goals for 2010.

 

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