Gary Vaynerchuk Quotes And Memorable Points From SXSW 2010

Posted by on Apr 1, 2010 in Branding, Building Relationships, Crush It book, Hidden Value, Personal Branding, SXSW 2010, sxsw business, User experience | 0 comments

Gary Vaynerchuk Quotes And Memorable Points From SXSW 2010


With the fine tuning of my own speaker kit in mind I decided to share my notes from Gary’s presentation with the world. Personally, I prefer his style of presentation as it closest to my own presenting goals. Particularly, I like that he opens up the mic to solve problems on the spot rather than delegating to the crowd.

Gary Vaynerchuk (@GaryVee) always is entertaining and insightful. (more…)

My Online Doorbell. How To Turn Your Brand Evangelists Into Anti-Evangelists

Posted by on Mar 26, 2010 in Bad Branding, Branding, Building Relationships, Communicate, Community, Featured, Social Media, User experience | 0 comments

My Online Doorbell. How To Turn Your Brand Evangelists Into Anti-Evangelists

This one in a series of posts that make up “The Community Manager’s Toolbox”.


When does company contact reaches the point of becoming an annoyance? When do you start to feel resentful that your own time management is being challenged?

Incessantly ringing my door bell multiple times does not make me want to buy your product more. It is becomes and annoyance. An annoyance is also the one element of company communication that will always produce the same result. (more…)

Speaking Events: ICSC Retail Fusion Conference Chicago

Posted by on Mar 19, 2010 in Branding, Business, Corporate, Retail Marketing, shopping mall marketing, Solution, User experience | 0 comments

Speaking Events: ICSC Retail Fusion Conference Chicago

Two weeks ago, I had the extreme pleasure of meeting the marketing mavens of the shopping mall world otherwise known as ICSC ( International Council of Shopping Centers).  I was quite enlightened to be exposed to the social business model and the the retail industry. (more…)

Pitch this! Charming, Conversational And Considerate Goes Miles

Posted by on Mar 18, 2010 in Building Relationships, Business, Conversational, engagement, Events, Featured, Linkedin, Mobile Apps, networking, new business, Personal Branding, Social Media | 0 comments

Pitch this! Charming, Conversational And Considerate Goes Miles

Charming, Conversational and Charming Goes Miles (C.C.C.)

Building my platform and nurturing my communities is very important to me on a personal level. Surrounding myself with like-minded individuals and individuals implementing what they preach is exceptionally important as well. So, traversing out my way to meet someone new is always worth the effort. The three sentence elevator pitch has become diminished to 140 characters or less now days due to time restrictions and the evolution of the social business interaction. (more…)

How To Maximize Your SXSW Interactive Experience In 7 Steps

Posted by on Mar 15, 2010 in Branding, Business, Conferences, Conversational, Events, networking, Social Media, sxsw business | 0 comments

How To Maximize Your SXSW Interactive Experience In 7 Steps


(Based upon user experience and observations of a seasoned  SXSWer)

SXSW has long been a favorite event of mine. If you network correctly it can be beneficial to your career, your business and your friendships.

SXSW is a valuable resource if you use it correctly. Like all events you get out of it what you put into it. I view SXSW as a meeting place for all the people I converse with during the year online so it is like a summer camp for nerds, techies, online marketers and so on. (more…)

Who Do You Want To Meet At South By South West ? SXSW 2010

Posted by on Mar 11, 2010 in Business, Communicate, Community, Conferences, Events, networking, Social, Tech | 0 comments

It is the night before I fly out to Austin for SXSW Interactive Festival and I am so excited. SXSW 2010 is sure to be a blast and I’m eager to meet those I have not met before. I totally encourage you to come say “Hello” if you see me. I have more than a handful of appointments, brain storming sessions lined up which always turns in impromptu meetings in the hallway! I also own Blue Blazing Media and we are growing digital marketing group. I definitely will be scouting for cutting edge individuals making waves in their own specialities. Blue Blazing Media is looking build some professional relationships as well.

Who do you want to meet at SXSW? Why do you want to meet them? Do you have a meeting setup already?

Social Events:

MY. SXSW is a good start if you are looking for a list but most sponsers are all running their own events. Here are some good links to events but it has been my experience the best events are the ones you find out about while you are on site. I will be Foursquare -ing and Gowalla– ing my location most places that I end up. FourWhere looks quite interesting as well. has a great search tool and of course Googling will  give you excellent results.

So … lets connect up! Twitter, Facebook, Email (I respond quickest to tweets at conferences)



Influential Women of the Web in 2010

Posted by on Dec 17, 2009 in Business, Communicate, Community, Influential Women, Twitter | 0 comments

(Disclaimer: No one on this list willingly grows social media facial hair.)

It’s January and I despise the “2010 lists” as they all end up being popularity lists with no value. This list crosses many verticals but all use online technologies to benefit their particular brand.

This list is unique as it is a collection of women who are in technology or are using an array of  tech tools online including social media. They are implementing their ideas and strategies across other verticals. They understand the value that they offer, they have a passion for their ideals and finally they implement these concepts daily. These are the women who will push past the pack in 2010. You should pay attention. They are making their own rules and boundaries. Most will also present at your event or conference.

They are “Game Changers“.  (Upcoming interview series)

It is up to you to find valuable content online and to be objective when you consume such content. This list consists of many women you may never have heard of. They are not focused on gaining popularity they are focused on their vertical and content. Some are entrepreneurial and some are corporate based, but all are implementing their concepts daily.  It is up to you to recognize their talents.

You can also find more influential women at the Women Of Web 3.0 Group.

Did I miss someone? You can add more women worth recognizing to this list in the comment section below.



Elise Bauer
Twitter: @simplyrecipes
Platform: Simply Recipes

Carla Binberg

Twitter: @MizFitOnline
Platform: MizFitOnline.

Deirdre Breakenridge
Twitter: @dbreakenridge
Platform: New PR

Rhea Drysdale

Twitter: @rhea
Platform: CoFounder, Outspoken media

April Dunford

Platform: Product Marketing, VersePoint

Ree Drummond

Twitter: @thepioneerwoman
Platform: The Pioneer Woman.

Katrin Eismann
Platform: Photoshop Diva, Photographer

Sarah Evans

Twitter: @prsarahevans
Platform: PR, Sevans Strategy

Laura Fitton
Twitter: @Pistachio
Platform: Cofounder, OneForty

Elizabeth Hannan

Twitter: @ElizabethHannan
Platform: Search Marketing & Community Architect

Tara Hunt
Twitter: @missrogue
Platform: Owner, Citizen Space

Ariel Hyatt

Twitter: @CyberPR
Platform: Music Industry

Nicole Jordan
Platform: Start ups

Beth Kanter
Twitter: @Kanter
Platform: Non- Profit

Donna Krstec
Twitter: @DonnaKrstec

Platform: CEO,

Jennier Leggio

Twitter: @mediaphyter
Platform:Corporate,network security appliance, Fortinet

Charlene Li

Twitter: @CharleneLI
Platform: Business Development, Altimeter Group
  Valeria Maltoni
  Twitter: @ConversationAge
Platform: Conversation Agent
Kate Morris
Twitter: @katemorris
          Platform: Search Marketing & Social, Marketing Demons

Katie Paine
Twitter: @kdpaine
Platform: Metrics, Founder, KDPaine & Partners

Jane Quigley
Twitter: @jquig99
Corporate: VP of Client Relations, Crayon

Stephaie Quilao

Twitter: @SkinnyJeans

Platform: Founder, Noshtopia

Kathy Sacks
Platform: KathSacksPR
Leni Schwendinger
Platform: Fusing Art Lighting Design Projects
Twitter: @sugarrae
Platform: Founder, MFE Interactive

Pam Slim

Twitter: @pamslim
Platform: Founder, Ganas Consulting

Ria Sharon

Twitter: @riasharon
Platform: Co-Founder, My Mommy Manual

Liz Strauss
Twitter: @LizStrauss
Suzanne Tucker
Twitter: @zenmommy
Platform: Co-Founder, My Mommy Manual

Wendy Suto

Twitter: @searchcircus
Platform: Ceo, SearchCircus

Corporate or Institutional

Reem Abeidoh
Twitter: @rabeidoh
Platform: Director of Social Media, GroupM Search

Lisa Barone

Twitter: @lisaBarone
Platform: Outspoken Media

Kristy Bolsinger
Twitter: @kristy
Platform: Real Networks

Michelle Conlon

Twitter: @michelleconlon
Platform: Web Media Manager, Pragmatic Marketing

Candace Flemming
Platform: CEO, Crimson Hexagon

Heather Herr

Twitter: @MsHerr
Platform: Social Media Specialist, Terralever

Rebecca Kelley

Twitter: @rebeccakelley
Platform: Director of Social Media

Cindy Kim
Twitter: @cindykimpr
Platform: Dir. of Corp Comm & Social Media for Lumension

Joanna Lord

Twitter: @joannalord
Platform: CMO at YourJobStop

Stephanie Miller
Platform:Return Path
Amber Nashlund
Twitter: @ambercadabra
Platform: Community Director, Radian6

Alicia O’Brien

Twitter: @aobrien
Platform: Marketing Director, DNA 13

Debbie Qaqish

Twitter: @DebbieQaqish
Platform: B2B Marketing, Principal, Pedowitz Group

Jane Quigley

Twitter: @jquig99
Platform: Crayon

Debbie Stier

Twitter: @DebbieStier
Platform: Harper Collins

Diane Sullivan

Platform: Sports Sponsorship & Social Media, Yale Pilot Pen Tennis

Linda Thor
Platform: Presidnet, Rio Salado College
<p><strong>Entrepreneurial </strong></p>
<div style=”margin-left: 80px;”><br /><span style=”text-decoration: underline;”>Elise Bauer</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”” target=”_blank”>@simplyrecipes</a><br />Platform: Simply Recipes<br /><a href=”” target=”_blank”></a><br /><br /><span style=”text-decoration: underline;”>Carla Binberg</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”” target=”_blank”>@MizFitOnline</a><br />Platform: MizFitOnline. <br /> <a href=”” target=”_blank”></a><br /><span style=”text-decoration: underline;”><br />Deirdre Breakenridge</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”” target=”_blank”>@dbreakenridge</a><br />Platform: New PR<br /><a href=”” target=”_blank”></a><br /><br /><span style=”text-decoration: underline;”>Rhea Drysdale</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”” target=”_blank”>@rhea</a><br />Platform: CoFounder, Outspoken media<br /><a href=”” target=”_blank”></a><br /><br /><span style=”text-decoration: underline;”>April Dunford</span></div>
<div style=”margin-left: 80px;”>Twitter:<a href=”” target=”_blank”>@aprildunford</a><br />Platform: Product Marketing, VersePoint<br /><a href=”” target=”_blank”></a><br /><br /><span style=”text-decoration: underline;”>Ree Drummond</span></div>
<div style=”margin-left: 80px;”><span style=”text-decoration: underline;”><span style=”text-decoration: underline;”>Twitter:<a href=”” target=”_blank”>@thepioneer</a></span></span><a href=”” target=”_blank”>woman</a><br />Platform: The Pioneer Woman. <br /><a href=”” target=”_blank”></a><br />
<br><br />
Katrin Eismann</span> <br />Platform: Photoshop Diva, Photographer<br /><a href=”” target=”_blank”></a><br /><span style=”text-decoration: underline;”><br />Sarah Evans</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”” target=”_blank”>@prsarahevans</a><br />Platform: PR, Sevans Strategy<br /><a href=”” target=”_blank”></a><br /><br /><span style=”text-decoration: underline;”>Laura Fitton</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”” target=”_blank”>@Pistachio</a><br />Platform: Cofounder, OneForty<br /><a href=”” target=”_blank”></a><br /><br /><span style=”text-decoration: underline;”>Elizabeth Hannan</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”” target=”_blank”>@ElizabethHannan</a><br />Platform: Search Marketing &amp; Community Architect, Blue Blazing Media<br /><a href=”” target=”_blank”></a><br /><span style=”text-decoration: underline;”><br />Tara Hunt</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”” target=”_blank”>@missrogue</a><br />Platform: Owner, <span class=”bio”>Citizen Space</span><br /><a href=”” target=”_blank”></a><br /><br /><span style=”text-decoration: underline;”>Ariel Hyatt</span></div>
<div style=”margin-left: 80px;”>
  <p>Twitter: <a href=”” target=”_blank”>@CyberPR</a> <br />
    Platform: Music Industry<br />
    <a href=”” target=”_blank”></a><br />
    <br />
    <span style=”text-decoration: underline;”>Nicole Jordan</span><br />
    Platform: Start ups<br />
  <a href=”” target=”_blank”><br>
  </a><br />
    <br />
<div style=”margin-left: 80px;”><span style=”text-decoration: underline;”>Beth Kanter</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”” target=”_blank”>@Kanter</a></div>
<div style=”margin-left: 80px;”>Platform: Non- Profit<br /><a href=”” target=”_blank”></a><br /><br /><span style=”text-decoration: underline;”>Donna Krstec</span> <br />Twitter: <a href=”” target=”_blank”>@DonnaKrstec</a></div>
<div style=”margin-left: 80px;”>Platform: CEO,<br /><a href=”” target=”_blank”></a><br /><br /><span style=”text-decoration: underline;”>Jennier Leggio</span></div>
<div style=”margin-left: 80px;”>Twitter:<a href=”” target=”_blank”> @mediaphyter</a><br />Platform:Corporate,network security appliance, Fortinet<br /><a href=”” target=”_blank”></a><span style=”text-decoration: underline;”><br /><br />Charlene Li</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”” target=”_blank”>@CharleneLI</a></div>
<div style=”margin-left: 80px;”>Platform: Business Development, Altimeter Group<br /><a href=”” target=”_blank”></a></div>
<div style=”margin-left: 40px; padding-left: 60px;”>&nbsp; &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <span style=”text-decoration: underline;”>&nbsp;</span></div>
<div style=”margin-left: 40px; padding-left: 30px;”>&nbsp; <span style=”text-decoration: underline;”>Valeria Maltoni</span></div>
<div style=”margin-left: 40px; padding-left: 30px;”>&nbsp; Twitter: <a href=”” target=”_blank”>@ConversationAge</a></div>
<div style=”margin-left: 40px;”>
<div style=”margin-left: 40px;”>Platform: Conversation Agent</div>
<div style=”margin-left: 40px;”>
<div style=”margin-left: 40px;”><a href=”” target=”_blank”></a></div>
<div style=”margin-left: 40px;”>&nbsp;</div>
<div style=”margin-left: 40px;”>
<div style=”margin-left: 40px;”><span style=”text-decoration: underline;”>Kate Morris</span></div>
<div style=”margin-left: 40px;”>Twitter: <a href=”” target=”_blank”>@katemorris</a></div>
<div style=”margin-left: 40px;”>&nbsp;&nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; Platform: Search Marketing &amp; Social, Marketing Demons<br />&nbsp; &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <a href=” ” target=”_blank”>;</a> &nbsp;&nbsp;&nbsp;&nbsp; <br />&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp; <br />
<div style=”margin-left: 40px;”><span class=”fn”><span style=”text-decoration: underline;”>Katie Paine</span> </span></div>
<div style=”margin-left: 40px;”>Twitter: <a href=”” target=”_blank”>@kdpaine</a><br />Platform: Metrics, Founder, KDPaine &amp; Partners<br /><a href=”” target=”_blank”></a></div>
<div style=”margin-left: 40px;”></div>
<div style=”margin-left: 40px;”></div>
<div style=”margin-left: 40px;”></div>
<div style=”margin-left: 40px;”></div>
<div style=”margin-left: 80px;”></div>
<div style=”margin-left: 80px;”><span style=”text-decoration: underline;”>Jane Quigley</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”″ target=”_blank”>@jquig99</a><br />Corporate: VP of Client Relations, Crayon<br /><a href=”” target=”_blank”></a><br /><br /><span style=”text-decoration: underline;”>Stephaie Quilao</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”” target=”_blank”>@SkinnyJeans</a></div>
<div style=”margin-left: 80px;”>
  <p>Platform: Founder, Noshtopia<br />
    <a href=”” target=”_blank”></a></p>
<div style=”margin-left: 80px;”></div>
<div style=”margin-left: 80px;”></div>
<div style=”margin-left: 80px;”><span style=”text-decoration: underline;”>Kathy Sacks</span></div>
<div style=”margin-left: 80px;”><a href=”” target=”_blank”>Twitter: @KathySacks</a></div>
<div style=”margin-left: 80px;”>Platform: KathSacksPR</div>
<div style=”margin-left: 80px;”>
  <p><a href=”” target=”_blank”></a></p>
<div style=”margin-left: 80px;”></div>
<div style=”margin-left: 80px;”>Leni Schwendinger</div>
<div style=”margin-left: 80px;”>Platform: Fusing Art Lighting Design Projects</div>
<div style=”margin-left: 80px;”>
  <p><a href=”” target=”_blank”></a></p>
<div style=”margin-left: 80px;”></div>
<div style=”margin-left: 80px;”></div>
<div style=”margin-left: 80px;”></div>
<div style=”margin-left: 80px;”><span style=”text-decoration: underline;”>SugarRae</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”” target=”_blank”>@sugarrae</a><br />Platform: Founder, MFE Interactive<br /><a href=”” target=”_blank”></a><br /><br /><span style=”text-decoration: underline;”>Pam Slim</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”” target=”_blank”>@pamslim</a><br />Platform: Founder, Ganas Consulting<br /><a href=”” target=”_blank”></a><br /><br /><span style=”text-decoration: underline;”>Ria Sharon</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”” target=”_blank”>@riasharon</a><br />Platform: Co-Founder, My Mommy Manual<br /><a href=”” target=”_blank”></a><br /><br /><span style=”text-decoration: underline;”>Suzanne Tucker</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”” target=”_blank”>@zenmommy</a><br />Platform: Co-Founder, My Mommy Manual<br /><a href=”” target=”_blank”></a><br /><br /><span style=”text-decoration: underline;”>Wendy Suto</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”” target=”_blank”>@searchcircus</a><br />Platform: Ceo, SearchCircus<br /><a href=”” target=”_blank”></a><br /><br /></div>
<strong>Corporate</strong> <strong>or Institutional</strong><br /><br />
<div style=”margin-left: 80px;”><span style=”text-decoration: underline;”>Reem Abeidoh</span></div>
<div style=”margin-left: 80px;”><a href=”” target=”_blank”>Twitter: @rabeidoh</a><br />Platform: Director of Social Media, GroupM Search<br /><a href=”” target=”_blank”></a><br /><br /><span style=”text-decoration: underline;”>Lisa Barone</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”” target=”_blank”>@lisaBarone</a><br />Platform: Outspoken Media<br /><a href=”” target=”_blank”></a><br /><span style=”text-decoration: underline;”><br />Kristy Bolsinger</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”” target=”_blank”>@kristy</a><br />Platform: Real Networks<br /><a href=”” target=”_blank”></a><br /><br /><span style=”text-decoration: underline;”>Michelle Conlon</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”” target=”_blank”>@michelleconlon</a><br />Platform: <span id=”qsro” dir=”ltr”>Web Media Manager, Pragmatic Marketing</span><br /><a href=”” target=”_blank”></a><br /><br /><span style=”text
-decoration: underline;”>Candace Flemming</span><br />Platform: CEO, Crimson Hexagon<br /><a href=”” target=”_blank”></a><br /><br /><span style=”text-decoration: underline;”>Heather Herr</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”” target=”_blank”>@MsHerr</a><br />Platform: Social Media Specialist, Terralever<br /><a href=”” target=”_blank”></a><br /><br /> <span style=”text-decoration: underline;”>Rebecca Kelley</span></div>
<div style=”margin-left: 80px;”>
  <p>Twitter: <a href=”” target=”_blank”>@rebeccakelley</a><br />
    Platform: Director of Social Media <br />
    <a href=”” target=”_blank”></a></p>
<br />
<div style=”margin-left: 80px;”><span style=”text-decoration: underline;”>Cindy Kim</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”” target=”_blank”>@cindykimpr</a><br />Platform: Dir. of Corp Comm &amp; Social Media for Lumension<br /><a href=”” target=”_blank”></a><br /><br /><span style=”text-decoration: underline;”>Joanna Lord</span></div>
<div style=”margin-left: 80px;”>
  <p>Twitter: <a href=”” target=”_blank”>@joannalord</a><br />
    Platform: CMO at YourJobStop<br />
    <a href=”” target=”_blank”></a>/</p>
<div style=”margin-left: 80px;”></div>
<div style=”margin-left: 80px;”></div>
<div style=”margin-left: 80px;”><span style=”text-decoration: underline;”>Stephanie Miller</span></div>
<div style=”margin-left: 80px;”>Twitter:<a href=”” target=”_blank”> @StephanieSAM</a></div>
<div style=”margin-left: 80px;”>Platform:Return Path</div>
<div style=”margin-left: 80px;”>
  <p><a href=”” target=”_blank”></a></p>
<div style=”margin-left: 80px;”></div>
<div style=”margin-left: 80px;”></div>
<div style=”margin-left: 80px;”><span style=”text-decoration: underline;”>Amber Nashlund</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”” target=”_blank”>@ambercadabra</a><br />Platform: Community Director, Radian6<a href=”” target=”_blank”><br /></a><br /><br /><span style=”text-decoration: underline;”>Alicia O’Brien</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”” target=”_blank”>@aobrien</a><br />Platform: Marketing Director, DNA 13<br /><a href=”” target=”_blank”></a><br /><br /><span style=”text-decoration: underline;”>Debbie Qaqish</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”” target=”_blank”>@DebbieQaqish</a><br />Platform: B2B Marketing, Principal, Pedowitz Group<br /><a href=”” target=”_blank”></a><br /><br /><span style=”text-decoration: underline;”>Jane Quigley</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”″ target=”_blank”>@jquig99</a><br /> Platform: Crayon<br /><a href=”” target=”_blank”></a><br /><br /><span style=”text-decoration: underline;”>Debbie Stier</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”” target=”_blank”>@DebbieStier</a><br /> Platform: Harper Collins<br /> <a title=”” href=”” target=”_blank”></a><br /> <br /> <span style=”text-decoration: underline;”>Diane Sullivan</span></div>
<div style=”margin-left: 80px;”>Twitter: <a href=”” target=”_blank”>@pilotpentennis</a></div>
<div style=”margin-left: 80px;”>
  <p>Platform: Sports Sponsorship &amp; Social Media, Yale Pilot Pen Tennis<br />
    <a href=”” target=”_blank”></a></p>
<div style=”margin-left: 80px;”></div>
<div style=”margin-left: 80px;”><span style=”text-decoration: underline;”>Linda Thor</span></div>
<div style=”margin-left: 80px;”>Platform: Presidnet, Rio Salado College</div>
<div style=”margin-left: 80px;”><a href=”” target=”_blank”></a></div>
<div style=”margin-left: 80px;”></div>


Photo Credit


Series: Finding Hidden Values In Your Community’s Content In 2010

Posted by on Dec 13, 2009 in Communicate, Community | 0 comments

Your community is diversified as your readers or viewers likes and dislikes differ. Everyone visits your site for different reasons with different expectations. A great community manager tests your content that works and content that does not. In conjunction with site traffic results it is easy to determine your community’s content strengths and weaknesses. Another service that I am a fan of is CrazyEgg and ClickTale. Crazy Egg show heat maps over your site, Cick tale shows you a video of your site. There is no right or wrong in this situation. You learn and adapt the site for better traffic results. One other great product is Tim Ash’s AttentionWizard. It tracks eye traffic when the site isn’t even out of development. I give you permission to test away!

Below is a little video I recorded last month on the SocialFresh Cruise. Too pretty to not share with my readers. Also, includes a sneak peek into my new company.


Series: Finding Hidden Value – New Ebook – Creating Captivating Content Online

Posted by on Dec 1, 2009 in Communicate, Community, content, Conversational, Ebook, Events, Series, socialmedia, Solution, User experience | 0 comments

Community building and management  is one of those areas in which I excel at. The enjoyment that I get by creating a “buzz” around a brand online to me is just well the cat’s meow. It is that raw talent that has inspired two other communities Women of Web 3.0 and

Recently, I attended the Social Fresh #SoCruise with a select group of distinguish group on individuals who are considered elite in their particular area of focus. It was a great opportunity to detox from the hustle and bustle of the daily activities of running an online media company. Amazingly the emails and texts were all still there when we pulled back into the Port of Miami.

The event held several hidden values. Most relevant would be the individuals on the trip. Face to face meetings always solidify the relationship.  Another hidden value was the solitude and ability to create multiple blogs posts and content when the email quieted. Finally, living in Arizona I did not realize how much I missed the water and Catamaran sailing upon it. Multihulls watch out, here I come.

In summary, I’m going to write a couple ebooks in the next couple months around the concept of adding value to your community,creating captivating content, how creating content and products actually creates opportunities for you and your brand and finally finding who your community personas actually are and the business model that glues it all together.


Whats is your favorite type of content? What do you click on first when you come to a new site?


Blogging: You Are Doing It Wrong. Nine Steps To Improve Your Site

Posted by on Nov 28, 2009 in Blogging, Business, Community, content, Newsletter | 0 comments

Anniversaries catch up quickly. Yesterday was my my birthday but not just my own birthday it’s my blog’s birthday as well. I escaped the normal flow of things and disconnected to gain a little insight. A year ago i started my community building blog with the intent to share my knowledge, discoveries and experiences with other like minded individuals. A year has past and its time for some house cleaning and a bit of refreshing.

1. Find your foundation.

My blog is designed based on the algorithm that online communities are constructed of a diversify of individuals all requesting varying types of content in order to feel that connection. Communities need to compliment pre-established brands. They need to offer insight and education to build trusted relationships with the consumer. You need a strong background in traditional marketing fundamentals and hands-on knowledge of how to implement social media. Finally, you need time and the option of a social dashboard combined with SEO in which to measure your results against your goals. If you couldn’t tell I “heart” social strategy and connecting the consumer’s voice actively and efficiently with large brands and corporations.

So, my blog needs a little love inside and out to adapt in 2010. Plus, who doesn’t like a little change.So these are my steps to keep Jive From The Hive growing.

2. Hello? Is there anybody out there?

Very similar to fresh produce at the grocery store keeping the content fresh and post regularly is important. No one goes to the grocery to to buy the wilted and smelly produce. I myself am guilty of not putting my thoughts and experiences to paper often enough.

3. Step it up a notch. Does it still offer objective opinions and insight into you industry and or focus?

When creating content I am developing my own editorial calendar to keep up and on track with regularity. Breaking the content into seven types of topics that I feel will offer my readers a well rounded and objective information. Here are some ideas for content news, innovation, tools, case studies, how to’s, reevaluating previous posts, brand evaluations and opinions.

4. Content Types – Expand to meet you diversified audience’s desires
Be creative and experiment with varying types of content. We are not all readers, some of us take a lot more away from a diagram that four pages of text in less time. Your community will thank you.

5. Embrace where you came from. See the steps in front of you.

The last year has included lots of little steps to get up and running. But, slow and steady wins the race. I’ve found a new venue for conveying my passion of delivering information and a more hands on approach via speaking and presenting. Some of the mediums I’ve been sharing content through for years I can finally implement through my new company Blue Blazing Media. (site under development) Two new communities are also under development under the Blue Blazing Media umbrella. Sneak peak at, Women of Web 3.0..

6. Call to Action. Where is your business model around your thoughts?

Jive From The Hive was developed as an outlet to demonstrate how lead generation through community building was a new way of fulfilling social business communications and building function ecosystems around brand awareness. Over the last year I have been able to define the products that I sell around my blog. I professionally speak to organizations and educate companies how to build, implement, and measure realistic social objectives around communities. I supply a call to action to the “next step”. What do you offer to your readers.

7. What is in the future?

Define your goals and your algorithm to get there. I have mine and it is top secret. Sorry, you will have to define your own. It is important so do it. Jive From The Hive now has a news letter where more specific on point information is revealed. We will have more free educations products such as ebooks, videos and webinars in conjunction with Blue Blazing Media. The Jive From The Hive community will continue to grow and offer social community building objective advice.

8. Test Everything

Test all your links. I am personally guilty of breaking links regularly.

9. Design elements.

Argh! Why don’t you have a search bar?

We are all guilty of this whether it is a website or it is a blog the design elements are critical to your success. Mike Smith offers a great deal of insight into required design processes over at DesignBump.

Here are some highlights:
-No search bar
-Too many advertisements (no one will click on anything on your page if you are pestered except the “X”)
-Hard to find navigation bar
-No author information
-Poor content
-Contact page
-Blatant disregard for SEO – (former SEO girl here – this is my pet peeve)
-No way to share content to any other site
-No way for visitors to subscribe if they want more content. (BTW – totally lame)

I hope this offers insight into your own challenges if not just insight into creating blogging goals for 2010.