Get Off The Beaten Path
Finding balance of content and happy audience members within your community is an exceptional feat to achieve. Unique to every online situation and determined by a variety of existing factors the need for fresh information can be overwhelming and at an extensive end of the spectrum actually abrasive to the communities visitors. The evolving issue is simple. As we build online and the amount of information that accumulates it tends to accumulate at a much faster pace then in the past. This concept addresses a problem humans have never...
read moreI have this debate going with a client of Blue Blazing Media. So you have your community and it is rocking and rolling and the feedback and interaction is grand. But the question that comes into debate is how does this exposure translate in to a value for the company, business or individual? Where are the hints of trouble that act as bread crumbs to build your business in a positive fashion? Which is a more valuable response: A positive endorsement OR a negative complaint? As a marketer I enjoy the sweetness of a compliment as much as the...
read moreHave you ever thought about what makes you memorable to others? Face to face meeting is the easy part but what about when you are found online first? Whether you are a corporate entity or a personal brand online representation can become lost in a sea of anonymity. It is always the relationship and trust that builds the friendship and makes the sale. K.I.S.S rules apply here. On your site you want to guide your site traffic with ease to the trusting part of equation and an About US page that is engaging is an easy solution to missing link in...
read moreI originally met John Atkinson at South By Southwest in 2010 (SXSW) in the blogger lounge. He had a very unusual product and being a tech junkie I had to try it. John and his partner Roy Georgia had developed a product that easily installs on your blog and reads your posts to anyone who visits. It also is compatible on mobile products, PC and so on. You can tell a lot of testing and research went into this product. Even the audio software is clear and crisp! There is a hidden value to his product; as marketers we try to get our message out...
read moreSundays are the most special days of the week. Over at WhenToZen.com we discuss how to find balance amongst an online entrepreneurial work style. So today I am going to share with you how I manage my Sundays so my week is not eaten up by boundary breaking activities. My week can easily get absorbed by phone calls, e-mails, twitter addiction, and the continual onslaught of new information and links on Facebook. These all have the same result; they steal away from my client’s time and my productivity. They also at the same time decrease...
read moreSo those who know me know I have taken the summer off to write and plan my next big business endeavors and expose some small accomplishments in the next couple weeks. I’ve tended to working with elite group of clients and taking on a few preselected clients. Regaining a solid platform and setting sights on some new goals. With several new community and content sites launching in the Fall and Yup! I’m excited! Taking time this summer has been gratifying to step back from the front line and observe the deficiencies of other...
read moreJust stop it! No excuses, this is a great opportunity. If your photos are over six months old it is time to refresh and update your brand images. Personal Branding is one of those elements in life that is defined by multiple conditions. Is what makes us different from everyone else and pushes pushes awareness of our own personal being beyond our peers. It is comprised of achievements, storytelling, individual motivation, key topics and a recognizable individual visual image. Once you have aligned all your elements how you are...
read moreBeta testing is a great opportunity to test new technology before it hits the market the general public. There are great rewards to testing software that helps to benefit the social and online marketing community. Over at Blue Blazing Media we beta test software with some of the projects that were currently working on. We try and give as much constructive feedback as much as possible. If it seems to fit into our industry we will blog about the product as well. During a pursuit to be a beta tester it is best to understand that there is an...
read moreWith the fine tuning of my own speaker kit in mind I decided to share my notes from Gary’s presentation with the world. Personally, I prefer his style of presentation as it closest to my own presenting goals. Particularly, I like that he opens up the mic to solve problems on the spot rather than delegating to the crowd. Gary Vaynerchuk (@GaryVee) always is entertaining and insightful. I’ve rarely miss a presentation of his speaking engagements when I am in attendance of the same event. His presentations are rarely the...
read moreThis one in a series of posts that make up “The Community Manager’s Toolbox”. When does company contact reaches the point of becoming an annoyance? When do you start to feel resentful that your own time management is being challenged? Incessantly ringing my door bell multiple times does not make me want to buy your product more. It is becomes and annoyance. An annoyance is also the one element of company communication that will always produce the same result. Offline Experience: For example, some days out of...
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Digital Strategist with a strong emphasis on User Experience Design.
"If you ask for my professional opinion; I will tell you the truth even if it stings a little. Then we identify the issue and grow your business strategy online."
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